These advisors are held to a fiduciary standard...is yours?
“While there are many different models for delivering
financial services to clients, frankly the fiduciary
model is the only one I could ever even consider
using. “
Thomas W. Batterman, JD, CTFA
“By holding to a fiduciary standard for my clients, I
have launched my role in our relationship from that
of a typical ‘advisor’ to that of a true ‘partner’. This
has helped me fulfill my desire to serve my clients.”
Michael Collie, CFP, CFPN,CMFC
“I’ve worked on both sides of the fiduciary fence, and
it is far more satisfying to be a fiduciary to my clients
than to be a financial salesperson. For my clients, working
with a planner who is a fiduciary is a relief.”
Liane Warcup, CFP
“I left the Street because I desired to work for my
clients – and their interests – 100% of the time. When
you remove commissions from financial advice,
invariably there is always a better way of doing things.
Clients will only get
the best advice from
an unbiased advisor
who is held to a
fiduciary standard.”
Jeffrey B. Broadhurst, MBA,
CFA, CFP

THE FIDUCIARY DIFFERENCE
Federal and state law requires that Registered Investment Advisors are held to a Fiduciary Standard. This law requires that an advisor act solely in the best interest of the client, even if that interest is in conflict with the advisor’s financial interest. Investment Advisors must disclose any conflict, or potential conflict, to the client prior to and throughout a business engagement. Investment Advisors must adopt a Code of Ethics and fully disclose how they are compensated.
Many NAPFA members are Investment Advisors. Even members who are not have been required to execute NAPFA’s Fiduciary Oath annually as a condition of membership. This promise ensures that a NAPFA-Registered Financial Advisor is working for you.
Unfortunately, only a small proportion of “financial advisors” are federally or state-registered Investment Advisors. Most so-called financial advisors are considered “Broker-Dealers” by the United States Securities and Exchange Commission (SEC). They are held to a lower standard of diligence on behalf of their clients. In fact, they are required by federal law to act in the best interest of their employer, not in the best interest of their clients.
Because broker-dealers are not necessarily acting in your best interest, the SEC requires them to add the following disclosure to your client agreement. Read this disclosure, and decide if this is the type of relationship you want to dictate your financial security:
“Your account is a brokerage account and not an advisory account. Our interests may not always be the same as yours. Please ask us questions to make sure you understand your rights and our obligations to you, including the extent of our obligations to disclose conflicts of interest and to act in your best interest. We are paid both by you and, sometimes, by people who compensate us based on what you buy. Therefore, our profits, and our salespersons’ compensation, may vary by product and over time.”
If this disclaimer appears in agreements you are signing, you should ask questions of your advisor. Obtain complete disclosure about how he or she is compensated, and where his or her loyalties lie. Then decide if the relationship is in your best interest.
WHO IS A FIDUCIARY?
Fiduciary responsibility does not arise only in the financial services industry. Professionals in other fields also are legally required to work in your best interest.
Type of Professional |
Who is a Fiduciary? |
Physician |
Yes, follows the Hippocratic Oath |
Lawyer |
Yes |
Stock Broker |
No |
Insurance Agent |
No |
Registered Representative |
No |
CFP Practitioner |
Maybe* |
Financial Planner |
Maybe* |
NAFPA-Registered Financial Advisor |
Yes |
*Advisors who are affiliated with a broker-dealer firm are most likely not fiduciaries. If the client signs an NASD binding arbitration agreement (which is required by almost every broker-dealer firm), then the firm’s advisors would not be held to a Fiduciary Standard by the North American Securities Dealers. CFP Practitioners and Financial Planners will be held to a Fiduciary Standard if they are also Registered Investment Advisors (RIA) or associated with an RIA.
HOW COMPENSATION IS RELATED TO FIDUCIARY CONDUCT
One of the best ways to judge if your financial advisor is held to a Fiduciary standard is to find out how he or she is compensated.
Fee-Only Compensation –
This model minimizes conflicts of interest. It is the required form of compensation for all members of NAPFA. A Fee-Only financial advisor charges clients directly for his or her advice and/or ongoing management. No other financial reward is provided, directly or indirectly, by any other institution. Fee-Only financial advisors are selling only one thing: their knowledge.
Different NAPFA members utilize different compensation models. Some advisors charge an hourly rate, and others charge a flat fee or an annual retainer. Some charge an annual percentage, based on the assets they manage for you. With a NAPFA member, the form of compensation you are being charged will be disclosed upfront and clearly.
Fee-Based Compensation –
This popular form of compensation is often confused with Fee-Only, but it is very different. Fee-Based advisors earn some of their compensation from fees paid by their client. But they may also receive compensation in the form of commissions or discounts from financial products they are licensed to sell. Furthermore, they are not required to inform their clients in detail how their compensation is accrued. The Fee-Based model creates many potential conflicts of interest, because the advisor’s income is affected by the financial products that the client selects.
Commissions –
NAPFA has always maintained that an advisor who is compensated solely through commissions faces immense conflicts of interest. This type of advisor is not paid unless a client buys (or sells) a financial product. A commission-based advisor earns money on each transaction—and thus has a great incentive to encourage transactions that might not be in the interest of the client. Indeed, many commission-based advisors are well-trained and well-intentioned. But the inherent potential conflict is great.
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